Bag
Accesory design
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
This project focused on designing a versatile travel bag that adapts to users dynamic needs on the go. The concept merges functionality and comfort, allowing the bag to transform into a pillow for rest during travel, while also offering adjustable straps that convert it from a shoulder bag to a backpack. The goal was to create a product that balances utility, portability, and comfort—ideal for commuters, students, and travelers.
Key Insights:
Comfort on the go is essential: Users that have a pretty active lifestyle often seek ways to rest during travel but lack convenient, portable solutions. This bag's design addresses that need by transforming into a pillow.Multi-functionality adds value: Products that serve more than one purpose are preferred, it increases a product's usability, efficiency & appeal without increasing its physical footprint.Style still influences purchase: Despite being utilitarian, users look for bags that feel modern and fit their personal aesthetic.
Tools used:
This project focused on designing a versatile travel bag that adapts to users dynamic needs on the go. The concept merges functionality and comfort, allowing the bag to transform into a pillow for rest during travel, while also offering adjustable straps that convert it from a shoulder bag to a backpack. The goal was to create a product that balances utility, portability, and comfort—ideal for commuters, students, and travelers.
Tools used:
Key Insights:
Comfort on the go is essential: Users that have a pretty active lifestyle often seek ways to rest during travel but lack convenient, portable solutions. This bag's design addresses that need by transforming into a pillow.Multi-functionality adds value: Products that serve more than one purpose are preferred, it increases a product's usability, efficiency & appeal without increasing its physical footprint.Style still influences purchase: Despite being utilitarian, users look for bags that feel modern and fit their personal aesthetic.
Research & Discovery
PersonasName: Jade rosasAge: 29Location: Guadalajara, JaliscoOccupation: Freelance PhotographerLifestyle: On-the-go, creative, practical.
Goals
- Travel light while staying prepared for long days and unpredictable schedules.
- Rest comfortably during long commutes or shoots without carrying extra gear.
- Use accessories that are both functional and visually appealing.
Pain Points
- Carrying multiple bags or items can be tiring and disorganized.
- Limited rest opportunities when on set or in transit.
- Most travel bags are too bulky, uncomfortable, or not stylish enough.
Needs
- Adjustable, comfortable straps for easy switching between carry modes.
- Aesthetic that fits her personal brand and urban lifestyle.
- Durable, soft materials that feel premium and hold up to daily use.
Behavior
- Prioritizes smart design and thoughtful features in what she buys.
- Values comfort and aesthetics equally.
- Often works in dynamic locations (cafes, studios, outdoors).
- Invests in gear that can adapt to her fast-paced routine
Name: Jose ParraAge: 32Location: Monterrey, Nuevo LeonOccupation: Marketing ManagerLifestyle: Frequent traveler, values efficiency.
Goals
- Stay organized and comfortable during frequent business trips.
- Reduce packing bulk by carrying multi-purpose items.
- Maintain a professional, clean look while using practical products.
Pain Points
- Airport waits and transit times are often uncomfortable and tiring.
- Traditional backpacks lack flexibility and take up too much space.
- Difficult to find a bag that is both formal enough and comfortable for travel use.
Needs
- A sleek, professional-looking bag that converts easily into a travel pillow.
- Quick strap adjustment to switch between backpack and shoulder mode.
- Compact design that fits under airplane seats or alongside carry-on luggage.
- Quality materials that offer durability and comfort without appearing too casual.
Behavior
- Often books short trips or same-day business travel.
- Looks for reliable, well-designed products to improve comfort on the go.
- Prioritizes time-saving and practical solutions that don’t compromise style.
- Tech-forward, enjoys products that solve common travel discomforts efficiently.
Sketching
The sketching phase focused on exploring creative solutions that combined portability, comfort, and transformation. Initial concepts examined how the bag could shift seamlessly between pillow, shoulder bag, and backpack formats.
Through quick ideation and hand-drawn iterations, the form, strap placement, and folding mechanics were refined to prioritize user ease and intuitive interaction. This phase allowed for rapid testing of various shapes, zipper locations, and strap configurations while keeping the visual language clean and modern.
Through quick ideation and hand-drawn iterations, the form, strap placement, and folding mechanics were refined to prioritize user ease and intuitive interaction. This phase allowed for rapid testing of various shapes, zipper locations, and strap configurations while keeping the visual language clean and modern.
Final Sketch
Visual Identity
To communicate the vision of the brand, a simple visual identity was created, including its main colors & font used, I also created high-quality mockups showcasing the bag's package, using the visual identity as a guide.
Mockups
Prototype
During the prototyping phase, a fully functional version of the transformable bag was constructed using selected materials to simulate the final product. The prototype was tested over the course of a week in real daily travel conditions, carrying various personal items to evaluate durability, comfort, and usability. This hands-on testing allowed users to interact with the bag in all three configurations—pillow, shoulder bag, and backpack—helping identify areas for refinement in transitions, weight distribution, and strap comfort.
The prototype also demonstrated the material’s resistance to wear, proving it could withstand prolonged and frequent use without compromising on flexibility or appearance. The insights gathered validated the design’s functionality and confirmed that the product could successfully meet the demands of users with active, mobile lifestyles.
The prototype also demonstrated the material’s resistance to wear, proving it could withstand prolonged and frequent use without compromising on flexibility or appearance. The insights gathered validated the design’s functionality and confirmed that the product could successfully meet the demands of users with active, mobile lifestyles.