Eva 01
Arcade Machine Project
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
This project focused on the conceptualization and design of a custom arcade machine inspired by the aesthetics and narrative of Neon Genesis Evangelion. The objective was to create a visually immersive product that blends nostalgic arcade culture with a bold, futuristic anime-inspired identity.
To bring the concept to life, a scaled physical prototype was crafted using modeling clay, carefully sculpted to capture the key features of the arcade's form. The model was then finished with airbrush painting techniques to simulate the final look and highlight textural contrasts, color accents, and design lines reflective of the Evangelion theme.
To bring the concept to life, a scaled physical prototype was crafted using modeling clay, carefully sculpted to capture the key features of the arcade's form. The model was then finished with airbrush painting techniques to simulate the final look and highlight textural contrasts, color accents, and design lines reflective of the Evangelion theme.
Key Insights:
Theme integration matters: Strong visual storytelling aligned with the Evangelion universe significantly enhanced emotional engagement and uniqueness of the design.Form Reflects Function: Emphasizing silhouette and proportion helped convey both the machine’s functionality and its sci-fi aesthetic appeal.Pop Culture as a Design Lens: Leveraging a well-known universe like Evangelion offered a creative framework, but required balance between fan recognition and original design interpretation.
Tools used:
This project focused on the conceptualization and design of a custom arcade machine inspired by the aesthetics and narrative of Neon Genesis Evangelion. The objective was to create a visually immersive product that blends nostalgic arcade culture with a bold, futuristic anime-inspired identity.
To bring the concept to life, a scaled physical prototype was crafted using modeling clay, carefully sculpted to capture the key features of the arcade's form. The model was then finished with airbrush painting techniques to simulate the final look and highlight textural contrasts, color accents, and design lines reflective of the Evangelion theme.
To bring the concept to life, a scaled physical prototype was crafted using modeling clay, carefully sculpted to capture the key features of the arcade's form. The model was then finished with airbrush painting techniques to simulate the final look and highlight textural contrasts, color accents, and design lines reflective of the Evangelion theme.
Tools used:
Key Insights:
Theme integration matters: Strong visual storytelling aligned with the Evangelion universe significantly enhanced emotional engagement and uniqueness of the design.Form Reflects Function: Emphasizing silhouette and proportion helped convey both the machine’s functionality and its sci-fi aesthetic appeal.Pop Culture as a Design Lens: Leveraging a well-known universe like Evangelion offered a creative framework, but required balance between fan recognition and original design interpretation.
Research & Discovery
PersonasName: Carlos SanchezAge: 41Location: CDMX, MéxicoOccupation: Owner of Retro-Game Station - an arcade game venueLifestyle: Business owner, gamer community supporter, pop culture enthusiast.
Goals
- Attract new and returning customers with eye-catching, themed machines.
- Create a unique atmosphere that sets the arcade apart from competitors.
- Leverage fan-favorite franchises like Evangelion to engage niche markets.
- Display machines that encourage sharing on social media for organic promotion.
Pain Points
- Most available machines don’t stand out visually or feel too commercial.
- Limited access to custom-built or themed designs with high visual impact.
- Difficult to find machines that are both durable and well-designed.
- Needs to invest in pieces that will justify their space in a busy venue.
Needs
- A visually bold arcade cabinet that draws attention instantly.
- Durable design that withstands public use or at least looks professionally made.
- Themed aesthetics that resonate with anime fans and younger audiences.
- A prototype or visual proof to validate the design before full investment.
Behavior
- Regularly updates game floor to keep visitors engaged.
- Networks with designers, developers, and collectors in gaming communities.
- Frequently uses Instagram and Facebook to market new additions.
Name: Valeria TorresAge: 19Location: Tijuana, Baja CaliforniaOccupation: Graphic Design StudentLifestyle: Creative, social, passionate about anime
Goals
- Discover unique and visually appealing arcade machines.
- Spend time with friends in nostalgic, fun environments.
- Share cool finds on Instagram or TikTok.
Pain Points
- Many arcades feel outdated or repetitive in terms of themes.
- Few machines cater to specific fanbases or show aesthetic value.
- Gets bored quickly if the visuals don’t capture attention.
Needs
- Strong, eye-catching visuals that make her want to interact or take photos.
- A themed machine that speaks directly to her interests (Evangelion, anime, design).
- An arcade environment that feels curated and immersive.
- Easy-to-spot design elements that clearly reflect the theme.
Behavior
- Visits arcades or themed venues on weekends with friends.
- Follows pop culture accounts and niche fandom creators.
- Posts stories or content when she sees something visually “cool” or original.
- Likes to explore design and pop culture mashups in her free time.
Sketching
The sketching phase began with exploratory ideation, focusing on how to merge the iconic aesthetics of Evangelion with the functional form of a traditional arcade machine. Initial sketches explored silhouettes inspired by the series’ mechas and interface visuals, emphasizing bold geometry, angular lines, and dramatic proportions. Special attention was given to maintaining ergonomic considerations for players, while ensuring the machine stood out visually in a crowded arcade environment.
Final Sketch
Prototype
This project concluded with the successful development of a scaled prototype that captured the visual identity and essence of the Evangelion universe, translated into a functional arcade machine concept of the acclaimed character 'Eva-01'. The use of modeling clay and airbrushing techniques brought the design to life, allowing for a tangible representation of the final product. This project taught me how storytelling and design can merge to create immersive user experiences, and strengthened my ability to develop themed physical products with both emotional and functional value.