Shoes
Footwear Project
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
PRODUCT DESIGN
This project involved the design & prototyping of a pair of sandals for young women seeking both comfort & modern style. The development process began with an exhaustive research to understand the daily needs, preferences & paint points of the target audience. Insights gathered guided ergonomic decisions such as strap placement & footbed contouring, to ensure all-day wearability.
In parallel, I explored aesthetics aligned with current fashion trends, aiming for sleek yet versatile designs suitable for casual & semi-formal settings. Prototyping allowed for testing fit, comfort & durability. I applied principles like usability, accessibility & visual consistency.
In parallel, I explored aesthetics aligned with current fashion trends, aiming for sleek yet versatile designs suitable for casual & semi-formal settings. Prototyping allowed for testing fit, comfort & durability. I applied principles like usability, accessibility & visual consistency.
Key Insights:
User-Centric Design: User expressed that many stylish sandals of the moment lack proper support, leading to discomfort during long periods of wear. Cushioning & soft materials were identified as essential features.Style versatility: The target audience -young women aged 20-35- looked for footwear that could transition from casual outings to semi-formal events. Minimalist & neutral aesthetics were preferred.Form follows function: A beautiful design must always support the user's needs & usage context.
Tools used:
This project involved the design & prototyping of a pair of sandals for young women seeking both comfort & modern style. The development process began with an exhaustive research to understand the daily needs, preferences & paint points of the target audience. Insights gathered guided ergonomic decisions such as strap placement & footbed contouring, to ensure all-day wearability.
In parallel, I explored aesthetics aligned with current fashion trends, aiming for sleek yet versatile designs suitable for casual & semi-formal settings. Prototyping allowed for testing fit, comfort & durability. I applied principles like usability, accessibility & visual consistency.
In parallel, I explored aesthetics aligned with current fashion trends, aiming for sleek yet versatile designs suitable for casual & semi-formal settings. Prototyping allowed for testing fit, comfort & durability. I applied principles like usability, accessibility & visual consistency.
Tools used:
Key Insights:
User-Centric Design: User expressed that many stylish sandals of the moment lack proper support, leading to discomfort during long periods of wear. Cushioning & soft materials were identified as essential features.Style versatility: The target audience -young women aged 20-35- looked for footwear that could transition from casual outings to semi-formal events. Minimalist & neutral aesthetics were preferred.Form follows function: A beautiful design must always support the user's needs & usage context.
Research & Discovery
PersonasName: Elena MoralesAge: 26Location: Guadalajara, México.Occupation: Marketing Coordinator.Lifestyle: Urban, active, enjoys fashion.
Goals
- Find stylish sandals that are also comfortable for long workdays and after-hours events.
- Own versatile footwear that pairs well with multiple outfits.
- Support local or thoughtfully designed products.
Pain Points
- Stylish sandals often lack proper arch support or cushioning, they ignore ergonomic principles.
- Straps that are either too tight or too loose with no adjustability elements..
Needs
- Lightweight, breathable materials for warm climates.
- Wants sandals that can transition from office to social events without needing a change.
- A modern, minimalist look that feels premium yet effortless.
Behavior
- Values quality over quantity in her wardrobe.
- Stays up to date with trends but prefers timeless designs.
- Walks often as part of her commute and lifestyle.
- Chooses products that blend function with aesthetics
Name: Mariana RuizAge: 32Location: Tijuana, MéxicoOccupation: Pediatric Nurse.Lifestyle: Practical, always on the move, values comfort & reliability.
Goals
- Have a reliable pair of sandals that she can wear on days off or while running errands.
- Avoid foot pain after standing or walking for long periods.
- Find footwear that requires little maintenance and lasts over time.
Pain Points
- Most stylish sandals don't offer enough support for tired feet.
- Cheap materials wear down quickly, especially with regular use.
- Has difficulty finding footwear that combines comfort with a clean, feminine look.
Needs
- Soft, cushioned soles that absorb impact.
- Durable and easy-to-clean materials.
- A simple, timeless design that matches casual outfits.
- Easy slip-on/slip-off design for convenience.
Behavior
- Shops mainly for practical needs, but appreciates good design.
- Very loyal to products that prove to be high quality and comfortable.
- Prefers functionality over trendiness but won’t sacrifice style completely.
- Active on weekends—goes for walks, does errands, meets friends for lunch.
Sketching
The sketching phase began with quick ideation to explore a range of forms that balanced ergonomic comfort with a sleek, youthful aesthetic. Initial hand sketches focused on sole profiles, strap configurations, and material layering—always keeping the user’s comfort and lifestyle in mind.
Visual Identity
In this phase, I created a cohesive visual identity to reflect the brand values of the sandal: style, comfort, and modern functionality. The identity needed to resonate with a young, professional audience. I defined a visual direction through moodboards, typography, color palettes, and logo exploration that communicated a balance between elegance and ergonomics. The result was a versatile identity system that elevated the product’s presence across packaging, digital interfaces, and promotional materials, ensuring brand consistency and emotional connection with the target user.
Mockups
The result of this project highlighted the importance of designing with both user experience and aesthetic relevance in mind. By focusing on the real needs of a young, dynamic audience—such as comfort, versatility, and personal style—we developed a sandal that seamlessly integrates into their fast-paced lifestyle. Through iterative prototyping, user testing, and a user-centered design approach, we ensured that both the physical ergonomics and the visual identity aligned with the expectations of modern consumers. The result is a product that not only supports day-to-day comfort but also enhances self-expression, reflecting how thoughtful design can elevate everyday experiences.